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Fashion & Style

The Evolution of Loungewear

by Chloe Wilshere, Content Creator

Loungewear…we’ve always loved it, but this year it’s safe to say it’s now become a way of life and we won’t be wriggling ourselves out of it anytime soon. After all, what even are jeans, anymore? And whilst loungewear may be the biggest it’s ever been, it has actually been around for quite some time. So, we’ve done some digging to find out where loungewear all began, some of our favourite loungewear trends and how we’re going to be wearing it this autumn.

The 90s were the decade where loungewear and dressing for comfort really came into its own. It was the era where celebs ditched the heels for trainers and gave up with ball gowns on the red carpet, instead opting to take centre stage in crop tops and low-rise jeans – take Destiny’s Child, for example.

It was the era of taking fashion risks – whether they worked or not. But it was also the era of going big or going home, like Claudia Schiffer on the Chanel 1996 runway. Big, bold logos were all anyone cared about, and these boutique-style logos are still a huge part of our loungewear today.

Halle Berry’s corset top on the red carpet is also something we have adapted and take huge inspiration from today; it’s key to dressing up our  joggers for our ‘joggers and nice top’ensembles.

As we moved into the 00s, it was safe to say no one was willing to give up on comfort. And if you think back to the 00s, there was one trend that summed it up in a heartbeat…yup, you guessed it, velour tracksuits. Literally anyone and everyone owned a velour tracksuit in the 00s, if you didn’t, then quite simply where were you and what were you thinking? Iconic for not scrimping on comfort whilst also fitting in all the right places (and skimming over the less right ones). What more could a girl want?

Whilst we’re on the subject of comfy clothing that flatters in all the right places, it moves us on nicely to how loungewear next evolved. Yes…how could we not include the Kardashians?

The Kardashians made their bid for fame in 2007 when the first episode of Keeping up with Kardashians aired in the October of 07. And they’ve very much been a part of our lives ever since; imagine a life without the Kardashians…we know you can’t.

And whilst they may have influenced the world of reality TV, they’ve also made major influences in the world of fashion. Thanks to the Kardashians, heading out to dinner in a pair of joggers and heels is now acceptable…something many of us never thought to be possible but are now very much considering as a look for our next meal out. They’ve got us wearing trends we never thought we’d see ourselves dead in. Take cycling shorts, for example, an out-there trend for the Kardashians several years ago, which we now wear on a daily basis.

The Kardashians made an impact on anyone and everyone. Not just us, but also the supermodels of the world. Back in the day, supermodels were supermodels for a reason:you would never see them papped in their loungewear but instead looking their best in glossy magazines. Whereas these days, thanks to the Kardashian era, supermodels now embrace their off-duty style. Take Hailey Bieber, Kendall Jenner and Bella Hadid, for example. These days we seek more inspiration from their off-duty looks than we do their runway ensembles.

Supermodels’ off-duty outfits influence our everyday style in a major way and have made a huge impact on the current loungewear trend. From matching, elevated loungewear sets to bold boutique logos, it’s everything we want in our wardrobe right now.

Thanks to the impact of the 90s, 00s, Kardashians, off-duty supermodels and the current pandemic, it’s meant that this autumn we’re all going to be wearing elevated loungewear looks, and we couldn’t be happier about it.

It’s time to start getting comfy and cosy and filling your wardrobe to the brim with those loungewear ensembles that are all over your Instagram feed. After all – you’re going to need plenty of joggers and nice tops on rotation for all the girls’ nights in you’ll be having this autumn.

So, as Netflix nights in become the new norm, we look forward to getting cosy in our loungewear. From matching knitted loungewear sets, to tight figure-flattering knitted dresses, cosy textures and boutique-style logos, we’ve got you covered for the months ahead. A season of dressing on-trend but also comfy? Now that’s something we can definitely all get behind!