Ever feel like you don’t know whether a trend will last longer than like, you know… A few weeks at most? Well, you’ll be happy to hear that these essentials 100% have you covered for the current summer season & some of them are set to be sell-out styles in the months to follow – and, we’re here for it. 😁
Plus, when it comes to fulfilling your ‘friendlier to the planet’ fashion needs, they totally tick that box, too. Who would’ve thought that, eh? From the spot-print midi to the ditsy puff-sleeve top, our 19 pieces below are both must-see and surprisingly sustainable. Oh, and they’re all under £30. Sold.
However, before we get into our responsible round-up, we thought we’d share the planet-friendly moves we’ve been making recently. Last year, we became the first global fashion retailer to achieve the Carbon Neutral Gold Standard. YUS! That’s just a super-fancy way to say that we’re now net-zero carbon for all of our direct emissions. Plus, when it comes to our wastage, this year, we stopped sending all waste for landfill. Our long-term plan? Over the next six years, we aim to decrease the amount of plastic that we put into the world by 25%.
For extra info on the changes we’ve introduced to make a difference, scroll through the sustainability section on our site, or check out our entire Kind range. You’re welcome.
1. White Floral Puff Sleeve Mini Dress - £19.99
Apparently, every rose has its thorn, however, there’s nothing about this floral-print mini dress that we don’t absolutely love. After all, it features everything you could want in a summer update. Puffy sleeves✔, a tie-waist front ✔, sustainable viscose✔.
2. White Poplin Broderie Trim Bardot Top - £19.99
Cutwork tops are kinda like your fave wine. Each year, they just seem to get better & better. Take a look… This time around, we’re seeing them with off-the-shoulder fits, frilly cuffs and long sleeves. The new fabric to note? Poplin (which is made using less water).
3. Blue Denim Tie High Waist Shorts - £19.99
It’s only makes sense that high-waist denim shorts have icon status - they’re the hardest working piece in our summer wardrobes. Whether you add a body, bralet or logo tee, we can’t think of anything that they won’t look good with. And, RN, you can snap up a pair in our Kind range.
4. Black Daisy Sleeveless Smock Dress - £17.99
Joggers have to be the comfiest thing ever, right? *Changes mind.* With a sleeveless design, buttoned front & lightweight Ecovero™ viscose fabric, this smock dress is prob the comfiest thing we know to date. Plus, the ditsy print is giving us all the flower power vibes we need.
5. Dark Brown Tortoiseshell Effect Round Sunglasses - £8.99
Sunglasses are having a huge moment right now, naturally, and our round-up wouldn’t be complete without these round tortoiseshell-effect sunglasses. Let us guess, you’re probably wondering ‘how are they friendlier to the planet?’ Well, they’re made from recycled plastic.
6. Green Daisy Puff Sleeve Square Neck Top - £17.99
Question: want to snap up floral-print fashion, but do it in a more planet-friendly way? Answer: this daisy-print square-neck top. It will also help you to channel one of the other trends that’s in the limelight (pun intended): citrus shades.
7. White Spot Puff Sleeve Midi Shirt Dress - £25.99
Searching for fashion containing Ecovero™ viscose fibres is another way that we can all shop more sustainably and, in our opinion, our spot-print shirt dress is one of the best places to start. We mean, just look at those puffy sleeves & the midi length. 💖
8. Off White Cropped Denim Jacket - £27.99
Let it rain. Featuring long sleeves, a vintage-inspired style and a cropped hem, this jacket is making dressing for July’s drizzly days a whole lot easier (and more sustainable). You can thank it later.
9. Maternity Black Floral Puff Sleeve Dress - £19.00
Thought that maternity clothing meant not being able to shop sustainably? Think again. At first glance, would you have guessed that this super-pretty floral dress contained lots of Ecovero™ viscose fibres (and cute puffy sleeves)? Winning.
10. Blue Floral Mini Wrap Skirt - £12.99
This piece takes blue-sky dressing to the next level. How about blue-field dressing? Thanks to its powdery-blue base and ditsy patterns, our high-waist skirt ticks off two big summer trends in one go. Extra points for its mini length and sustainable fibres.
11. Stone Belted Lightweight Jacket - £29.99
Changeable weather alert. When it comes to keeping your wardrobe up to date, it’s all about layers. Ease your style into potential showery days with a lightweight utility jacket. Beige shades not you? Don’t worry – it also comes in khaki (also made using less water).
12. Black Stripe Canvas Tote Bag - £19.99
Big enough to fit your phone, keys, cards, & so much more, vegan tote bags are the accessory to get carried away with this season. And, more importantly, the stripe print makes it look as though you’ve touched down from your holibobs. Even if you haven’t.
13. Black Ditsy Floral Square Neck Top - £17.99
Fact, floral prints become much more groundbreaking (😂) when they’re on a square-neck top and contain Ecovero™ viscose fibres. What keeps this floral pattern blooming into next year? The darker base and half-length sleeves.
14. Blue Waist Enhance Tori Mom Jeans - £25.99
It’s official: lockdown is easing up. So, that means you’re probably looking for happy-hour-ready denim to go with all the cute tops you’ve been buying over the past 108 days. Meet the responsible mom jean with a figure-enhancing fit.
15. White Cable Frill Trim Socks - £2.99
Picked your outfit but need something a little extra to boost your look? For those moments, we suggest white frill-trim socks from our Kind range. Think less tennis-court style and more #trending.
16. Blue Denim Puff Sleeve Smock Dress - £22.99
Introducing the dress you’ll be wearing from here until next summer. The trick? Choose a vintage-inspired wash in light blue, it works any time of the year. Iconic, much?
17. Red Daisy Spot Tiered Smock Midi Dress - £25.99
Is it even poss to argue with 60+ years in fashion? Daisy prints have been popular since the 60s – and that’s not about to change soon. Bring this floral favourite into 2020 by choosing a print that contains Ecovero™ fibres, a red base, and mark-making patterns.
18. Black Denim Puff Sleeve Top - £17.99
Some days, summery brights just ain’t right. The solution? Opt for a black top with voluminous sleeves and a square neckline. Not only is it giving our wardrobes life, but it’s also made using less water. Jeanologia™ technologies, if you’re feeling fancy.
19. Petite Black Frayed High Waist Mom Shorts
Don’t call us boring, but black shorts will forever be one of our summer must-haves (especially when they’re made more responsibly). This pair are serving us vintage vibes, plus, they’re one of the most fuss-free fashion pieces we know. Try to name something it won’t look good with. We’ll wait…