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Milkmaid decoded

A new following is on the horizon, and it’s rumoured to be BIG for the new season: this spring/summer, fashion’s thinking milkmaid. Scared? Don’t be. We’ve broken down what this trend is all about and rounded up some inspo from your favourite celebs. Check out why you’ve got to invest in this year’s prettiest look. Pssst…dairy intolerant welcome.


Puff sleeves

Puff-sleeves. command serious attention by wearing larger-than-life sleeves.

Whether you wear larger-than-life sleeves, or make a subtle nod to the trend with puffed shoulders, just ensure that your outfit has them.

Romantic ruffles

Romantic ruffles.The current wave of milkmaid tops, mini skirts and dresses are more frou-frou than they’ve ever been.

Milkmaid tops, mini skirts and dresses are more frou-frou than they’ve ever been: romantic ruffles can be found on almost every hemline.

Milky whites

Milky whites. The white trend has been on the move – and it’s travelled upwards

Bright white boots have been flooding our feeds. But, of recent, the trend has travelled upwards to illuminate milkmaid styles.

Sweetheart &
square necklines

Sweetheart and square necklines. There’s a new neckline in the spotlight.

There’s a new neckline in the spotlight, and it’s too good to resist. Take inspiration from our girls and wear your square neckline with a striking silhouette, or a trending safari print.