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Our must-have jeans are made to fit and flatter every body

From sculpting skinnies to '70s flares and wear-them-everywhere Mom jeans, find the dream denim that'll see you through weekend brunches, sunset dates and nights on the tiles.

Complete your denim dream

From ankle boots and box-fresh kicks to key layer players like shackets and blazers, meet the must-have styles that'll transfom your denim hero pieces in seconds. 

Kind jeans

Our feel-good jeans save more water by using Jeanologia technology (calculated using Jeanologia’s EIM Software). We also use kinder fabrics, so our jeans have less impact on the planet and the people that make them. ​

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1. Kinder-to-the-planet jeans

2. More responsibly sourced cotton

3. Made with less water

4. Using fewer nasty chemicals

Feel-good fits for them