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Kindness is in our jeans

There’s no feeling like discovering that perfect pair of jeans. Our women’s denim is made for every body, with new and improved fits, colours and styles. And, as well as being good for your wardrobe, our denim is better for the planet, too, saving 96 million ​​​litres of water a year – because kindness is in our DNA.

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Model wears blue jeans with white trainers and white top

Our denim is made with kindness, so it’s better for the planet and the people who make it.

1. Planet-friendly
jeans

2. Responsibly
sourced cotton

3. Made with
less water

4. Using fewer
​​​​​​​nasty chemicals

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Made for them

Girl wearing blue ripped jeans paired with black t-shirt and black shoes.

Her favourite new denim

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A man sat on a bench wearing light blue jeans with a check shirt and a pair of white trainers.

From skinny to straight

DISCOVER MEN'S FITS