Denim that won't cost the earth. Check out our Kind styles and say hi to a happier planet and a happier bank balance.
1. Planet friendly
jeans
Same quality and same price, just made in conditions that respect the planet and people who make them.
2. Responsibly
sourced cotton
Our cotton denim products support more sustainable farming through the Better Cotton Initiative.
3. Made with
less water
When making our Kind denim, we use less water to process products which helps maintain fresh water supplies.
4. Made with less
nasty chemicals
Using less toxic chemicals helps prevent possible pollution of waterways and human health.
