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Discover fits with feelingOur new denim has arrived to instantly lift your wardrobe, your spirits, and your bum. Pick a fit and boost your mood.
The straight-leg jean that makes you feel all effortless
Sits on the waist
The lift & shape jean that makes you feel all gorgeous
Sculpting seam detailStretch fabric
The lift & shape jegging that makes you feel all comfy
Sits just below the waistSculpting seam detail
The high-rise jean that makes you feel all ready for anything.
Sits above the waist
The mom jean that makes you feel all bang on-trend
Tapered legComfort stretch
The wide-leg jean that makes you feel all 90s
The lift & shape jean that makes you feel all dressed up
Stretch fabricCorset-style waist detail
The super skinny jean that makes you feel all insta-ready
Sits on the waistSuper stretch
The flared jean that makes you feel all stylish
Narrow leg, defined flare from knee
More wiggle room, less gaping atthe waist. These jeans are forwomen searching for sizes 18-32.
Under-the-bump or over-the-bump, you deserve the best denim to suit your changing shape.
Made with longer inseams to fitwomen +5’9”, our tall jeanswon't fall short of your needs.
Smaller leg lengths, samemust-see styles – our petite rangeis for women 5' 3" and under.
Denim that won't cost the earth. Check out our Kind styles and say hi to a happier planet and a happier bank balance.
1. Planet friendlyjeans
Same quality and same price, just made in conditions that respect the planet and people who make them.
2. Responsiblysourced cotton
Our cotton denim products support more sustainable farming through the Better Cotton Initiative.
3. Made withless water
When making our Kind denim, we use less water to process products which helps maintain fresh water supplies.
4. Made with lessnasty chemicals
Using less toxic chemicals helps
prevent possible pollution of
waterways and human health.
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Think year-round favourites
It’s hard not to feel chill in these