Go to Womens Home
Go to Mens Home
Go to Girls Home
Go to Offers & Sale Home
Go to New Look Daily
Our new denim has arrived to instantly lift your wardrobe, your spirits, and your bum.Pick a fit and boost your mood.
The Mom Jean That Makes YouFeel All Bang On-trend
Tapered legComfort Stretch
The Super Skinny Jean ThatMakes You Feel All Insta-Ready
Sits on the waistSuper stretch
The Lift & Shape Jean ThatMakes You Feel All Gorgeous
Sculpting seam detailStretch fabric
The Lift & Shape Jegging ThatMakes You Feel All Comfy
Sits just below the waistSculpting seam detail
The Super Skinny Jean That Makes You Feel All Super-Confident
Sits just below the waistSuper stretch
The Lift & Shape Jean That Makes You Feel All Dressed Up
Stretch fabricCorset-style waist detail
Fashion that won't cost the earth. Check out our Kind range and say hi to a happier planet, & a happier bank balance.
Our denim is still the same quality and the same amazing prices, only made in conditions that respect our planet, and the people who make them. Keep scrolling to find out how.
Responsibly sourced cotton
Our cotton supports more sustainable farming through the Better Cotton Initiative. So, not only do they look great, but they’re better for the planet, too.
Made with less water
When making our Kind denim, we use less water to process products. This means that we are helping to maintain freshwater supplies.
Made with less nasty chemicals
Our Kind denim helps to prevent the possible pollution of waterways and human health by using less toxic chemicals in the processing phase.
More wiggle room, less gaping at the waist. These jeans are for women searching for sizes 18 - 32.
Under-the-bump or over-the-bump, you deserve the best denim to suit your changing shape.
Made with longer inseams to fit women +5’9”, our tall jeans won't fall short of your needs.
Smaller leg lengths, same must-see styles – our petite range is for women 5' 3" and under.
Style tips, fashion inspiration, celebrity looks and everything we’re loving right now
Whos Wearing What
10 Looks That Prove Princess Diana is our Mom Jeans Muse
Ways to Wear
9 Key Trend Pieces to Style with Your Skinny Jeans
8 Ways to Wear Denim That Doesn’t Include Jeans
2 White Denim Pieces to Instantly Refresh Your Wardrobe
The only rule? To look & feel super-cool.
Introducing your denim non-negotiables. Simple.