Fashion that won't cost the earth. Check out our Kind range and say hi to a happier planet, & a happier bank balance.
Planet-Friendly Jeans
Our denim is still the same quality and the same amazing prices, only made in conditions that respect our planet, and the people who make them. Keep scrolling to find out how.
Responsibly sourced cotton
Our cotton supports more sustainable farming through the Better Cotton Initiative. So, not only do they look great, but they’re better for the planet, too.
Made with less water
When making our Kind denim, we use less water to process products. This means that we are helping to maintain freshwater supplies.
Made with less nasty chemicals
Our Kind denim helps to prevent the possible pollution of waterways and human health by using less toxic chemicals in the processing phase.
