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Cool-girl jeans to love all season long

Model wears blue jeans with white trainers and white top

Denim that won't cost the earth. Check out our Kind styles and say hi to a happier planet and a happier bank balance.

1. Planet friendly

Same quality and same price, just made in conditions that respect the planet and people who make them.

2. Responsibly
sourced cotton

Our cotton denim products support more sustainable farming through the Better Cotton Initiative.

3. Made with
less water

When making our Kind denim, we use less water to process products which helps maintain fresh water supplies.

4. Made with less
nasty chemicals

Using less toxic chemicals helps prevent possible pollution of waterways and human health.

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Something for them

Two girls wearing their blue ripped jeans paired with their tie-dye sweatshirts and white trainers.

Think year-round favourites

A man sat on a bench wearing light blue jeans with a white t-shirt and a pair of white trainers.

It’s hard not to feel chill in these