Features

Behind the Lens with #NewLookers for LGBT+ History Month

We’re proud to be exclusively inclusive. Whether it’s our partnership with LGBT Foundation or our annual Pride collection, championing people from all walks of life is nothing new to us.

February is LGBT+ History Month, an initiative that celebrates the culture and experiences of the LGTBQ+ community. This year’s theme, ‘Behind the Lens’, spotlights LGBTQ+ people who work behind the scenes in the media, film and TV industry, from directors to costume designers.

We’re taking this opportunity to shine a light on our very own New Look Family and find out what life as part of the LGBTQ+ community looks like for them. We’ve also launched a Valentine’s Day charity e-gift card – for each one of £10 or more sold, we’ll donate £1 to LGBT Foundation.

Meet #NewLooker Jasmine

What is your role at New Look?

I’m a supervisor in the King’s Lynn store and I’m also a #NewLooker, which means I post content on Instagram and socials, like building outfits and posting inspiration reels. I’ve also shot some campaigns with New Look, including Gemma Collins and some amazing LGBTQ+ influencers.

How do you show support for the LGBTQ+ community in your role at New Look?

When I was younger there was nothing to do with LGBTQ+ in the public eye. There were no celebrities I could have as a role model. Now, there’s so much support out there, which is great for the younger generation. Social media has played a huge part in that as a space where we can be loud and proud.

How does New Look show up as a place of inclusivity and diversity?

By accepting everyone for who they are, encouraging them to be themselves and dress how they want to dress. The people of New Look are very kind – anywhere I’ve worked, whether in store, coming into Head Office or doing shoots, everyone is just so lovely and non-judgmental.

What can people do to show their support for the LGBTQ+ community, specifically in the workplace?

Just be kind. Support each other. Don’t make anyone feel like what they’re doing isn’t okay just because you don’t like it.