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Features

Q&A with Laura Byrnes on Her Edit & All Things Fashion

by Emma Menteath, Editorial Lead

Laura B wearing a green gingham midi dress and white platform sandals

Summer is the season of ease, long days spent outside and, along with it, less layers, relaxed silhouettes and fun prints.

Inspired by our ideal summer wardrobe, we've partnered with Laura Byrnes on our first-ever influencer edit which will launch online on Wednesday 12th May. Expect light breezy fabrics, cute picnic dresses, those must-have Insta sandals and wardrobe classics like tailored blazers and button-up shirts.

Laura Byrnes, who just celebrated her 30th birthday, started her journey in blogging back in 2014 as a part-time hobby during the weekends whilst still working a 9-5 job. In 2017, after years of creating content during her spare time, she decided to take the plunge and take her hobby full time. She now has over 265k dedicated Instagram followers, a successful blogging platform and a thriving YouTube channel. A self-proclaimed style addict with a sweet tooth, you can see why all of us at New Look chose Laura for our very first influencer edit.

We spent 10 minutes catching up with Laura to discuss her New Look edit - Laura Byrnes Loves - and all things fashion. Here's what she had to say...

Laura B wearing a white button up shirt, blue wide leg ripped jeans and platform sandals.

Let's jump straight into it, how would you describe your style?
"My style is mostly neutral toned, relaxed yet smart, versatile and easy to wear."

Tell us a little about your edit with New Look, Laura Byrnes Loves?
"All of the pieces in my edit are very ‘me’, they’re all really easy to wear, and mix and match together which I love. I love being able to get the most out of my clothing, so it was important to me that my edit was versatile and many of the items could be styled together in different ways."

Which is your favourite piece from the edit?
"The gingham blazer!"

We couldn’t live without our blue stripe poplin shirt, how would Laura Byrnes style it?
"Oh I love the blue stripe poplin shirt. It’s such a versatile piece, I love to wear it undone over denim shorts and a tee, or tuck one side in with a pair of white jeans. I love wearing it tied up, too. There are just so many ways to wear it."

What is the one trend you can’t wait to wear this summer?
"Pretty summer dresses are on-trend every summer without fail and I can’t wait to wear mine; I adore the ones we have in my edit."

W​​​​hat’s something you own too much of in your wardrobe?
"Definitely shirts or blazers." (Don't worry, so do we!)

What's you favourite styling tip/hack?
"The bra tuck! Tucking the bottom part of your longer tops under your bra so it gives the perfect neat tuck."

What would you say are the 5 must-have items every girl needs in her wardrobe?
​​​​​​​ "A white tee, a pair of well-fitting jeans, a beige blazer, clean white trainers and a a must-have handbag."

Laura B wearing a black gingham blazer, white tshirt, white cropped trousers and black sandals.

Your hair always looks amazing! What’s your secret?
"Ah thank you so much. Weekly treatments, always using heat protection and visiting my hairdresser regularly."

What's your favourite meal you love to share with your partner?
We love an Italian feast: pizza, pasta, and all the sides.

What’s next on the cards for Laura’s Little Locket?
"This is a crazy industry and things change so quickly so who knows what's around the corner."

Mini skirt or denim shorts?
"Denim shorts."

Online shopping or in store?
"Online."

Chunky sandals or white trainers?
"Tough one...trainers."

Mom jeans or skinny jeans?
"Mom jeans."

Lipstick or mascara?
"Mascara."

Night in or night out?
"Definitely night in."

Coffee or tea?
"Tea."

Tote bag or basket bag?
​​​​​​​ "Basket bag."