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The Ultimate 411 on Black Friday

by Hannah Rose

As self-confessed shopping addicts, we’re not afraid to admit that Black Friday is up there with one of our favourite days of the year. After all, who doesn’t want to get all the things you want (and more) for even less? Whether it’s that totally Instagrammable jacket you’ve been eyeing up for months on end or that super-cute bag that you just can’t get out of your head, Black Friday is the time to finally make it yours. We’re even willing to go as far as cancelling our weekend plans for it, no joke. For those of you who are thinking ‘what is Black Friday?’, then here it is pretty much summed up into one sentence: Arguably, the biggest sale event of the entire year, a day that literally cannot be missed.

Okay, we’re not going to lie, we’re a teeny bit excited. Can’t you tell? As well as being able to treat yourself to a new outfit (or ten) for the party season without breaking the bank, Black Friday is also the perfect time to get your Christmas shopping completed. If you’re anything like us and your pre-Xmas pennies are going on (totally necessary) drinks with friends, then you’re going to be looking for some affordable-yet-still-amazing gifts, right? That’s where Black Friday comes into the mix. You can enjoy your drinks out, and your Dad need not get socks for the sixth year running. It’s a win win situation.

As the big day looms over us, we thought it was time we put together our all-important guide to Black Friday. As well as revealing what is Black Friday (see above), you can find out when is Black Friday, when is the Black Friday sale starting, along with some useful tips to ensure you have a successful and stress-free shop. Yep, forget fighting over TVs and chasing people to the checkouts because sale shopping just got easy. Ready? Take note…

1. When is Black Friday?

Let’s kick things off with the most important question of all – when is Black Friday 2020? This year it falls on the 27th of November, the last Friday in November and the day after American Thanksgiving. Forgetful? To remember what is the date of Black Friday, grab your phone and add it to your calendar. Whether you’re rounding up the girls for a serious shopping sesh (great way to get advice btw), or you’re spending it alone to give it your full focus (we don’t blame you, this sale stuff is serious), Fridays don’t get more fun than this. So, the date’s in the diary but what about the time? Some sales start at midnight, whereas others start the morning or even in the weeks leading up to the big day. So, how on earth are you meant to know when the things you want are going to be on offer? Don’t worry, we’ve got you. See point number 2…

2. How do I find out about deals?

Okay, so here’s the secret…emails. The best way to stay in the loop is by signing up to our emails and keeping a (very) close eye on your inbox. We’re not just talking about the emails you’ll receive on the actual day, but in the build-up to Black Friday, too. You never know, you may even get early access to offers and you know what that means, right? More of a chance of getting the things you want before they go. We’re sure you’ll all agree with us when we say that there’s (literally) nothing worse than seeing that ‘sold out’ sign on the things you’ve been longing for. Basically, glue your phone to your side (not that it isn’t, anyway) and get ready to hit refresh constantly, because your inbox is going to be the most exciting place to be.

3. How should I prepare?

One word: wishlist. It’s your ticket to a stress-free shopping experience. When it comes to the Black Friday sales, a wishlist is absolutely necessary so you have all the things you want all in one place. However, before you start your wishlist, it’s important to do some prep. We’re talking about that valuable scrolling time of course. Get to know our website inside out, ‘heart’ the things you need (or want) for yourself, gifts you’ve spotted for friends and family and so on. Then, when everything’s patiently waiting in your wishlist, go through it and make sure you’re happy with your choices so when the offers come pouring in, you don’t have to think, you can just *add to bag*. Easy-peasy.

4. Set a budget

Yawn. We don’t mean to be a bore but when everything is on offer, it’s so easy to get carried away. Those sunglasses you’d never normally look twice at suddenly become tempting and you start to wonder whether your mum would appreciate another photo frame even though she’s got 200 already…Setting yourself a budget means you won’t go OTT. Whether it’s a budget of £10 or £100, try to stick to it and not let those tempting offers for things you’ll never wear or do not need tell you otherwise. Plus, there’s only so much your wardrobe (or floor) can take…

5. And shop…

Date in the diary? Check. Signed up to emails? Check. Created a wishlist? Check. Set a budget? Okay, we’re still working on that one, too. So now we’re all aware of what is Black Friday, when is Black Friday and tips and tricks on how to make the most of it, we can now sit back and relax and wait for the offers to arrive in our inbox. Once they do, it’s time to (literally) shop ‘til you drop. Yep, make the most of the sales and take your wishlist to the checkout. Gifts and new clothes incoming…