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New Arrivals

10 Kind Jeans for Zero Waste Week

by Kelly Morris, Guest Writer

There’s nothing like that new denim feeling. That feeling you get when you find the perfect pair that fit just right, look amazing and are comfortable, too. For autumn 2021, we’ve added another layer to the feel-good factor by making 100% of our women’s and 915 jeans Kind, right in time for Zero Waste Week.

But what does Kind mean? It means our jeans are made using Jeanologica technology, which uses less harmful chemicals and water (we save 96 million litres of water a year!). And when it comes to fabrics, we choose responsibly sourced cotton and sustainable options like Tencel and recycled polyester.

Not only have we made our denim more sustainable, we’ve got fits that flatter every body. From skinny to straight leg, mom to baggy fits, they’re all right here across all our ranges, including Curves, Maternity, Petite and Tall.

Choose denim that does good this season with our top 10 styles that are Kind to the planet, and your purse…

1. Black 'Lift & Shape' Jenna Skinny Jeans - £25.99

The ultimate black skinnies, with the ultimate stretch, Jenna is designed to 'Lift & Shape' for a confidence-boosting fit.

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Woman wearing pale blue straight leg jeans, vest top and heels

2. Pale Blue Full Length Anica Straight Leg Jeans - £29.99

A classic straight leg in a laid-back, pale-blue wash, style Anica with a crisp white tee and get ready to wear on repeat.

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Woman wearing black ripped high rise baggy fit jeans, cami top and sandals

3. Black Ripped High Rise Sinead Baggy Fit Jeans - £29.99

If you like your denim with a little more attitude, look to Sinead. High-waisted, with a baggy fit and ripped knees, make them your weekend wardrobe hero.

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Woman wearing blue mom jeans, a white blouse and sandals

4. Blue Waist Enhance Tori Mom Jeans - £25.99

A timeless blue wash and a wear-with-everything shape. The Tori mom jeans are your go-to for the perfect new-season refresh.

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Woman wearing black acid wash high rise skinny jeans, white vest top and heels

5. Black Acid Wash High Rise Ashleigh Skinny Jeans - £29.99

Take an edgy approach to denim with Ashleigh. Ripped details, frayed hems and a black acid wash put them top of our wish list.

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Woman wearing bright blue 90s baggy fit jeans, white vest top, checked shirt and trainers

6. Curves Bright Blue 90s Baggy Fit Jeans - £29.99

Cut for a baggy fit, style these relaxed jeans with your favourite check shirt for all the ‘90s vibes.

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Woman wearing black leather look supper skinny jeans, white top and heels

7. Tall Black Leather-Look High Waist Hallie Super Skinny Jeans - £29.99

With their leather-look finish and high-waisted cut, our Hallie super-skinny jeans are your new out-out favourites.

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Woman wearing blue cargo pocket 90s baggy fit jeans, crop top, sandals and a bucket hat

8. Blue Cargo Pocket 90s Baggy Fit Jeans - £29.99

Cargo pockets? Check. Baggy fit? Check. ‘90s feels? Yep! Grab a bucket hat and chunky trainers and you’re good to go.

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Woman wearing black dark wash ankle grazing straight leg jeans, black vest to and heels

9. Petite Black Dark Wash Ankle Grazing Hannah Straight Leg Jeans - £25.99

That pair you can dress up or down? Say hello to Hannah and get ready for effortless style.

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Woman wearing pale blue ripped high waist super skinny jeans, white top and sandals

10. Curves Pale Blue Ripped High Waist Hallie Super Skinny Jeans - £29.99

Get weekend-ready with Hallie. Your new BFF, these jeans will take you from brunch with your bestie to coffee and catch-ups.

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