It’s no secret that fashion has an impact on the environment, so we’re always looking at new ways we can be friendlier to our planet (whilst still keeping our prices friendly to your purse). New Look Kind is all about delivering fashion that won’t cost the earth, from more sustainable fabrics to the wellbeing of our communities. Included in our New Look Kind styles is our more sustainable denim, which uses less water and less nasty chemicals, so you can wear jeans that give back (and give you a great bum).
To show you just how great our Kind denim is, we’ve rounded up 12 of our favourite styles made using less water that not only look good, but feel good, too. All the more reason to give your joggers a few days off and get back in denim for spring, right?