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Fashion that won't cost the earth

New Look Kind

Kind is about more than our clothes, but it’s a good place to start. We’re committed to being a force for good within the fashion industry – discover the ways we’re working to be kinder to people and our planet.

Four ways we’re doing our bit

We’re carbon

Using 100% renewable energy in our stores, offices and warehouses.


Over 50% of our range is made from responsible fabrics.

We give plastic a
new life

Recycling our old plastic to make carrier bags and hangers.

Climate positive
by 2040

That’s our aim and we’re sticking to it.

We’re not there yet, but we’re on our way 

Good for the planet (and your purse)

Sustainable fashion with added feel-good factor.

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Woman wearing white tee and blue jeans

Kindness is in our jeans

Our jeans save 96 million litres of water a

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Woman wearing blush pink top

Tees with heart

Every Kind T-shirt is made from responsibly sourced cotton.

Shop Kind Tees
Black boots

Happy feet, happy planet

Our vegan shoes and accessories are registered by The Vegan Society and 100% animal-free.

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New Look Daily

Style tips, fashion inspiration, celebrity looks and everything we’re loving right now

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