New Arrivals

Planet-Friendly Denim Styles That Look Good & Do Good

by Millie Richardson

We're committed to being a force for good within the fashion industry and are continuously taking steps to be kinder to our planet and the people on it. As part of our efforts, we’re excited to announce our jeans are 100% Kind, with the range saving 100 million litres of water a year, using fewer nasty chemicals and more sustainable fabrics. These include traceable, reduced-impact Tencel, recycled polyester and responsibly sourced cotton. 🌎

But our jeans don’t just make you feel good on the inside, they make you feel good on the outside, too! Whether it’s a pair of moms, flares or wide-legs, our jeans are designed to let every angle be your best with double-takes left, right and centre guaranteed — there’s a reason we call them our feel-good fits. 💁‍♀️

With over 80% of our denim separates (think dresses and jackets) hailing from our Kind range too, we’ve rounded up some of our favourite planet-friendly denim below. Plus, look out for picks from our newly introduced denim dream team, which includes the likes of Tanya Burr, Saffron Barker, Simone Powderly and more. ✨