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Every year, we’re upping our game and working hard to make our collections Kinder. This season, we have even more summer styles made from more responsible or recycled fabrics compared to previous seasons.*

Whether it’s a fresh cotton tee or a cosy winter knit, materials make all the difference. And the ones we choose to use are key to reaching our goal of becoming climate positive by 2040. We’re proud to say that 55% of our clothing products are already Kind, meaning they’re sourced more responsibly, whether that’s by using less water, recycled materials** or by investing in Better Cotton. But we won’t stop there. We're continuing to source kinder materials and products to make a difference where it matters most.

*All our comparative data is based on previous collections, so comparisons on our Spring Summer ‘22 collection are made against our Spring Summer ‘21 collection. Comparisons on specific product categories are made against our 2018 product collections, before we launched “Kind”.

** With a minimum of 25% recycled content

Our Processes

How we make our clothes is just as important as the fabrics they’re made from. We're constantly working to improve our manufacturing processes and work with factories that share our sustainability goals

Discover the ways we're working to be kinder to people and our planet