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It’s all about the 3 Ps: Product. Planet. People. We’re making big changes in product so we can fight climate change and provide better conditions for the people who make our clothes.​

We’re setting ourselves some big targets in the coming years. These include using only 100% sustainable cotton and viscose and even more recycled fabrics, as well as investing in and exploring new, innovative Kind materials.

​Viscose and other man-made cellulosic fabrics (MMCF) are made from wood pulp, a process that often uses lots of harmful chemicals, but we choose fibres from sustainably managed forests and use better processing practices to reduce chemicals, along with reducing water and energy used in production.​

​​As well as using OCS and GOTS-certified organic cotton and GRS and RCS-certified recycled polyester and cotton, we partner with Better Cotton to improve cotton farming globally. By choosing cotton products from New Look, you’re supporting responsible cotton production through Better Cotton.

We’re even incorporating recycled metals into our jewellery range, too.

Our Pledges

We’ve been carbon neutral in our own operations since 2019, but now we’re aiming to be climate positive by 2040. We’ll do this through our commitment to Science Based Targets (SBTi), and a realistic roadmap for decarbonisation through the whole supply chain.

​We’re in the process of changing our lighting in our stores, office buildings and distribution centres to LED, working with partners to provide advanced fuel-efficiency programmes for our fleet and drivers, and introducing hybrid vehicles. We’re also reducing air freight and helping our employees and customers live low-carbon lifestyles.

Our Pledges

We’re committed to providing safe and fair working conditions for the 200,000 people who make our clothes. That means providing decent work for all and equal pay so we can end discrimination against women and girls, as well as giving them opportunities for roles in leadership.

​We want to empower and promote the inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic status.

Our Pledges