It’s all about the 3 Ps: Product. Planet. People.
We’re making big changes to play our part in slowing the effects of climate change and provide better conditions for the people who make our clothes.
We like to be open and honest about what we've achieved, what we're still working on and what we're aiming for, so we've broken down each of the three Ps below alongside our current pledges.
We’re partnered with Better Cotton with the aim of improving cotton farming globally — Better Cotton is sourced via a system of mass balance and is not physically traceable to end products. By choosing our cotton products, you’re supporting responsible cotton production and helping cotton communities survive and thrive, while protecting and restoring the environment. We’re proud that this year we reached our target of sourcing 100% lower-impact cotton, meaning that all the cotton we source is minimum Better Cotton.
We also use OCS and GOTS-certified organic cotton with at least 50% certified organic (although many of our styles contain a lot more than that) and GRS and RCS-certified recycled polyester and cotton with a minimum of 25% recycled materials.
Viscose and other man-made cellulosic fabrics (MMCF) are derived from plants and trees that are processed into pulp, before being turned into fibre and spun into yarns. Often a lot of harmful chemicals are used in the process, so it’s key the fibres in our clothes are sourced from responsibly managed forests and use lower-impact processing practices to reduce chemicals, water and energy in production.
We’ve pledged that 50% of our synthetic fabrics will contain at least 25% recycled content by 2024 and have a target of 100% lower-impact viscose – we’re on track as many of our styles are already made with lower-impact fabrics like LENZING™ ECOVERO™ and Livaeco™ by Birla Cellulose.
On top of that, our jewellery and accessories feature recycled brass, zinc, glass and polycarbonate and we’re continuing to champion and invest in the use of other innovative lower-impact fabrics, like water-based PU.
Our PLEDGES.
We’ve been carbon neutral in our own operations since 2019, but we’re aiming to be climate positive by 2040 – this means we’ll be removing more greenhouse gases from the atmosphere than we emit in order to ensure a safe climate for generations to come. We’ll do this through our commitment to Science Based Targets (SBTi), and a realistic roadmap for decarbonisation through the whole supply chain.
We’re in the process of changing lighting in our stores, office buildings and distribution centres to LED, working with partners to provide advanced fuel-efficiency programmes for our fleet and drivers and introducing hybrid vehicles. We’re also reducing air freight and continuing to empower our colleagues and customers with lower-impact options.
Our PLEDGES.
We’re committed to providing safe and fair working conditions for the approx. 200,000 people that make our clothes. That means providing decent work and equal pay for all, as well as helping to end discrimination against women and girls and provide them with opportunities in leadership roles.
We want to empower and promote the inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic status.
Our PLEDGES.
