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Kind Inclusive Culture

We take pride in creating inclusive products, with ranges like Maternity, Petite, Tall, and Curves, and we aim to represent all skin tones and sizes. We promise to continue developing and expanding these ranges so you can always find the styles you love online and in store. And that’s not all…​

Our Pledges

We’re on a journey and there’s lots for us to do. So far, we’ve appointed a Director Sponsor for EDI, as well as launching a new colleague forum and online hub for internal learning, sharing and growth. We signed up to Business in the Community's Race at Work Charter and the Halo Code so all employees can wear their natural hair and feel fully themselves in the workplace without restriction or judgement. Over the past few years, our retail and warehouse employability programmes have supported almost 300 young people across the UK by helping them back into work.

In celebration of Pride, we shot our Pride collection in Soho on our very own #NewLookers - many of them are part of our internal LGBTQ+ community and the photos captured each person’s unique style beautifully. Even better, our 2021 Pride charity collection raised over £80k to help fund LGBT Foundation’s volunteering programme. The charity has since offered to host internal talks for our employees in the future and we're working with them closely on developing further resources and training.